How DeFacto Leveraged Gamification to Boost Customer Engagement

Introduction

Founded in 2004, DeFacto has become a global fashion powerhouse, operating in over 100 countries with more than 500 stores. Known for its "accessible fashion" ethos, DeFacto serves customers of all ages and styles while championing innovation and sustainability. To take their customer engagement to the next level, DeFacto partnered with SecretHero, harnessing the power of gamification to create unique shopping experiences.

Objectives

DeFacto aimed to:

• Increase customer engagement and make shopping more enjoyable.

• Motivate users to visit the app regularly.

• Address low average order value (AOV).

• Reduce high app uninstall rates.

Challenges

DeFacto faced key challenges:

• A low average order value, hindering revenue growth.

• High app uninstall rates, making it difficult to build a loyal customer base.

The SecretHero Solution

SecretHero’s partnership with DeFacto introduced gamification as a tool to tackle these challenges head-on. Here’s how:

Customizable Game Mechanics

SecretHero integrated interactive game mechanics into DeFacto’s mobile app, with engaging options like the "Funfishing" game. These games captivated users, offering them an entertaining shopping experience that went beyond the ordinary.

Seamless SDK-Based Integration

Thanks to SecretHero’s SDK-based solution, DeFacto’s app could quickly implement games and receive seamless updates. This efficiency ensured that new features could be added without disrupting the user experience.

Motivational Rewards

Players earned discount coupons through gameplay, blending entertainment with practical rewards. These incentives not only encouraged app visits but also motivated purchases, directly addressing DeFacto’s objectives.

Results

The collaboration yielded remarkable results:

App Performance

Customers engaging with the games contributed to 20% of total sales, proving the effectiveness of gamification in driving engagement and revenue.

Ad Performance

Using game visuals in advertisements led to a 60% increase in app downloads without increasing the ad budget. This demonstrated the promotional power of gamification.

Sales Metrics

Average order value increased by nearly 10%, a significant milestone for DeFacto’s revenue strategy.

User Feedback

Games like "Funfishing" were a hit with users, who expressed satisfaction with the added fun of earning coupons during gameplay.

Testimonials

The success of this partnership was highlighted by glowing testimonials:

Gaye, DeFacto: “By adapting gaming to e-commerce, we created an interactive environment instead of traditional shopping experiences. The metrics and user feedback we gathered demonstrate that gamification is a far more powerful tool than we initially thought. We’re excited about the future developments in this area.”

Alperen, DeFacto: “With SecretHero’s scalable gamification service, we increased coupon usage and AOV, making our mobile app more enjoyable. The SDK-based integration allowed for super-fast updates and enhancements. Many thanks to the SecretHero team for their quick implementation support of all features.”

Conclusion

The collaboration between DeFacto and SecretHero has showcased the immense potential of gamification in e-commerce. By transforming the shopping journey into an engaging, interactive experience, this partnership not only enriched user satisfaction but also met critical business goals. With these results, DeFacto and SecretHero are paving the way for more innovations in gamified customer engagement.

Stay tuned for more exciting developments from this dynamic partnership!